Ekimetrics data maturity tool
The Brief
Ekimetrics, a leader in data science and AI-powered solutions. Working alongside Pavement Creative, our task was to design and develop an interactive questionnaire that would assist with US-based marketing campaigns. Our team developed an innovative interactive tool that allowed users to complete a series of questions before generating a PDF with results and recommendations. The primary goal of the project was to replace a more manual approach that was handled via spreadsheets and online survey tools not integrated with the company website.
Our team worked closely with Ekimetrics to ensure that the tool was both functional and user-friendly, providing a seamless experience for users.
Our objective
Was to develop a tool around an existing data modelling formula created in-house at Ekimetrics. One of our primary focuses was to ensure that the tool kept within the corporate brand guidelines and functioned seamlessly from start to finish.
Our team developed a two-tiered interactive questionnaire that grouped question sets with categories for the data modelling. The tool was designed to be both intuitive and easy to use, providing a seamless experience for users while allowing Ekimetrics to streamline their data modelling processes.
By developing a tool that was both functional and user-friendly, we were able to help Ekimetrics improve their data modelling processes while ensuring that the tool remained true to their corporate brand guidelines.
The Results
We are thrilled to have been able to provide Ekimetrics with a comprehensive online tool that could be used for various marketing campaigns. The tool we developed for them generated a PDF and diagrams of the user’s data maturity score, along with recommendations based on their score. By providing this level of detail, we were able to reduce the need for manual intervention by staff who previously put these reports together.
The tool was designed to be highly functional and flexible, allowing for a wide range of use cases. This meant that Ekimetrics could use the tool for a variety of different marketing campaigns, without the need for extensive customisations or changes to the underlying code.
Overall, this project was a great success, we are proud to have been able to assist Ekimetrics in improving their data modelling processes.
